The space is now more elevated and breathable, with clear access to the area directly. The new colors and materiality speak an innovative retail language that sets the flagship store apart from others worldwide.
The incorporation of product displays and digital elements has lifted the area. The space is now an innovative, creative, and offers a seamless experience for the customers, allowing them to interact with the DXB Lab artists while they work.In conclusion, our design agency’s collaboration with Adidas has been a success, transforming the DXB Lab store in Dubai Mall into an innovative space that elevates the customer experience and showcases the brand’s values. We are proud to have been part of projects like this, pushing us to challenge the standards in retail design.