Simplify informations and improve the digital and instore client experience.
Brief
Auchan hypermarkets has a wide choice of computers. So many choices, that sometimes customers are a bit lost in terms of capacity, screen size, and other selection criteria.Therefore, Auchan needed to be able to accompany it’s customers in their purchasing actions but also in the instore journey, which must be both servicial and digital.
Solutions
The first idea of Altavia Aura was to simplify the messages and information media of the products. The second one was to enrich those information media with additional content to highlight the benefits of Auchan’s products. This project also respond to the need to standardise media and cost rationalisation with a view to deploying this system to all Auchan hypermarkets localized in France and Luxembourg.
Results
Salesmen love it ! The system Auchan has been able to make available to their customers, saves times for Auchan’s employees and customers who can choose more easily and freely the products they wish to purchase. Its main goal is to trigger the act of purchase on behalf of the customers, because it simplify customers path and answer their questions. And thus it allows to initiate the sale.
Customers love it ! They were pleasantly surprised that they were well guided and had help in choosing computers and the components needed.
This system is available in 120 stores in France and Luxembourg with 120 communication tools in 4 sizes displayed in several product families : Home furniture, DIY, Leisure, Garden, Electrical appliances, Computers, etc.
This collaboration also enabled Auchan to win the LSA award in the Management & Merchandising category.
Brief
Auchan marketplace has a wide choice of computers. So many choices, that sometimes customers are a bit lost in terms of capacity, screen size, and other selection criteria.Therefore, Auchan needed to be able to accompany it’s customers in their purchasing actions but also in the instore journey, which must be both servicial and digital.
Solutions
The first idea of Altavia Aura was to simplify the messages and information media of the products. The second one was to enrich those information media with additional content to highlight the benefits of Auchan’s products. This project also respond to the need to standardise media and cost rationalisation with a view to deploying this system to all Auchan hypermarkets localized in France and Luxembourg.
Results
Salesmen love it ! The system Auchan has been able to make available to their customers, saves times for Auchan’s employees and customers who can choose more easily and freely the products they wish to purchase. Its main goal is to trigger the act of purchase on behalf of the customers, because it simplify customers path and answer their questions. And thus it allows to initiate the sale.
Customers love it ! They were pleasantly surprised that they were well guided and had help in choosing computers and the components needed.
This system is available in 120 stores in France and Luxembourg with 120 communication tools in 4 sizes displayed in several product families : Home furniture, DIY, Leisure, Garden, Electrical appliances, Computers, etc.
This collaboration also enabled Auchan to win the LSA award in the Management & Merchandising category.
