Mattel is Launching Barbie the Movie in Greece and they asked for a sales activation inside the biggest store of the biggest Toy Retailer in Greece, that would stay for over 3 months, till mid October. In addition we designed the Main Vitrine of the same Toy Retailer, in their central Athens store at Monastiraki square.

Altavia Hellas, inspired by the moodboard BarbieTheMovie designed a staging , with the main theme a replica of the Chevrolet car that is in the Movie, making it interactive for the kids to get in and get photographed. We also decorated the mail entrance, a kids slide and the stairs of the store with the BarbieTheMovie Theme as well. After Mattel US approvals of our proposals in the 3Ds, we designed the 2d layouts, we printed and we managed Installation as well. We also put several playing ground ball at the end of the slide to make the slide more Barbie. As regards to the vitrine of their Athens center store, she designs the vitrine sticked but we were also responsible for the styling and layout, as they send us the toys and we had to make the setting of the BarbieTheMovie World.

A state of Art In-Store activation, eye catching and impressive. The store was very satisfied and the client as well, the interaction with the kids very intense. Sales results info not available.