People come from all over the world to watch the race and cheer on their favorite drivers and manufacturers. The coffee shop’s initial goal was to serve as a place to grab a quick cup of coffee in between races. At the same time, it was important to emphasize both the futuristic and industrial nature of vehicle manufacturing culture.

The new design intent was founded on four pillars: perfectionism, aerodynamics, fan base inclusion, and the use of cutting-edge materials. The look and feel of the space is influenced by the factory look of the car production facilities and showrooms. The space is monochromatic, modern, and welcoming. Flawless curves and shapes reminiscent of the aerodynamic features of F1 cars give the coffee shop a distinct character.

As a result, the design team wanted to bring the atmosphere around F1 to the store, where customers can almost “spectate” the coffee being made, as the seating and space was designed similarly to that of a stadium or amphitheater.