How to make the communication of a prestigious historic brand evolve, bringing innovation and respecting its DNA?

Altavia Italia develops Mondadori Retail omnichannel communication campaigns, from creative ideation to implementation on physical and digital touchpoints. On the digital side, Altavia Italia takes care of the social strategy and the creation of content for the brand’s Instagram and TikTok channels, as well as the content strategy for the newsletter and website. Altavia Italia is also a partner for vertical projects, such as Just Comics, the special corner inside bookshops dedicated to comics. Starting from the development of the naming, brand and visual identity, Altavia Italia built a storytelling of the project, then declining its communication both on physical channels (in-stores and installations) and on digital channels (e-commerce and social).

The measurability of digital activations is clear: +800K views in the IG Reels of talent shared on brand channels.