As a result, we managed to recruit 128 players per tournament (almost 900 gamers) who registered on the LouvardGame platform (LouvardGame is a Belgian eSports company, founded in 2015). The FIFA gamers’ community was happy to challenge each other in a physical location and to have a chance to win great gifts, including a free pass for the international eSports tournament in Charleroi.
All in all, the cora shopping malls attracted 1500+ people from a new target group and harvested positive feedback from local retailers. It also built up new eSports partnerships.
Following the success of the 1st edition in 2018, Shopping cora organised a 2nd edition in 2019, and a 3rd one in 2020 that unfortunately had to be shortened due to the Covid-19 pandemic.
The icing on the cake for Shopping cora was the BLSC (Belgian Luxembourg Council of Retail & Shopping) Marketing Award in the category Brand Awareness and Re-Positioning thanks to this 100% social media activation.