Innovation

Our innovation approach is driven by technology—especially AI and data—and anchored by two core pillars:

• Strategic disruption, which rethinks how we work to unlock new value and uncover transformative opportunities.
• Operational reinforcement, which strengthens our foundation to solve complex challenges, accelerate processes, and support better decision-making.

Together, these pillars don’t just shape the future—they create sustainable growth and meaningful impact, transforming possibilities into lasting progress.

Since 2023, we’ve introduced an AI security policy for all Altavia employees, along with a standardized process for integrating new AI tools into our asset library. No solution is deployed in our Business Units without clearance from our cybersecurity and legal teams, as part of our AI solution audit protocol.

We believe agentic AI will significantly boost productivity across all functions within the Altavia Group. Several initial use cases are already being tested, while we continue refining our data and knowledge bases to support future deployments.

We engage our clients throughout our innovation projects to ensure every solution meets their specific needs.

Our process begins with a shared vision, co-developed to align on goals and validate the relevance of our ideas. We then move quickly to a proof of concept (PoC) to test feasibility and gather feedback from the target audience.

Once validated, we turn the PoC into an MVP to enable deployment at scale.

Our objective is to equip our clients with an AI agent to manage their print campaigns.

Powered by Kazaar, our Marketing Automation Platform is redefining marketing execution, delivering real-time pricing, seamless workflows, and sustainable practices. Designed to empower retailers and brands, it streamlines operations, boosts productivity, and drives measurable results, ensuring competitiveness in today’s fast-paced marketplace.

Let an AI agent assist you in brief conception, enriching them with creative inspiration, media selection, and actionable recommendations to optimize your budget and environmental impact.

From measuring the real performance of in-store communication, to developing data-driven creative workflows to maximize asset performance, to optimizing how retail media is planned and executed — we are leading innovation projects designed to drive efficiency and measurable results.

Interested? Contact us to join these projects or share your challenges with us.