Big ideas don’t come easily. And even when you’ve stumbled on that one idea, it’s only when you apply the right amount of highly skilled craft that you make your idea pop. Pelle Craen, Creative Director at Altavia ACT*, shines his light on how craft lies at the heart of impactful creative work.
Whilst Alexandre Guénon may be well known at Altavia Paris as DM Purchasing Manager, he is perhaps a little less well known by his artist name, Alex Tréma - an urban stencil artist who has made quite a name for himself on the street art scene over the past 7 years. We had a chat with this generous globe-trotter who gives his art away on the streets to anyone who cares to look past the ends of their noses.
There’s a new mantra that seems to be sweeping the retail market, introduced by visionary brands in a desire to make a clean break from convention: ‘ultra-transparency’. A bold approach designed to appeal to customers in their search for authenticity. We took a closer look at this inspirational trend with Thierry Strickler, Retail Market Intelligence Lead at Altavia.
With Luckin Coffee about to float on the New York Stock Exchange and overtake Starbucks in China, Altavia Key Account Director Stéphane Joly introduces us to this latest Chinese unicorn.
Using digital technology as the primary source of store traffic. That is the challenge set on a daily basis by Bonial, founded in 2008, based on the same model as its parent company in Berlin. An overview of a company that has already bagged the big accounts.
