There’s a new mantra that seems to be sweeping the retail market, introduced by visionary brands in a desire to make a clean break from convention: ‘ultra-transparency’. A bold approach designed to appeal to customers in their search for authenticity. We took a closer look at this inspirational trend with Thierry Strickler, Retail Market Intelligence Lead at Altavia.
With Luckin Coffee about to float on the New York Stock Exchange and overtake Starbucks in China, Altavia Key Account Director Stéphane Joly introduces us to this latest Chinese unicorn.
Using digital technology as the primary source of store traffic. That is the challenge set on a daily basis by Bonial, founded in 2008, based on the same model as its parent company in Berlin. An overview of a company that has already bagged the big accounts.
After the launch of Altavia Canada in 2015 and the acquisition of digital agency CloudRaker in 2017, the Altavia group continues to expand in Canada and acquires ASK Marketing, a marketing agency specializing in retail.
Using the professional and personal skills of employees to help a good cause during working hours. That is what skills-based sponsorship of associations is all about. Nathalie Lemarchand, Artistic Director within the Altavia Paris creative department, tells us about her work for the NGO Ashoka. And much more!
