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An interview with Alex Tréma

An interview with Alex Tréma

Whilst Alexandre Guénon may be well known at Altavia Paris as DM Purchasing Manager, he is perhaps a little less well known by his artist name, Alex Tréma - an urban stencil artist who has made quite a name for himself on the street art scene over the past 7 years. We had a chat with this generous globe-trotter who gives his art away on the streets to anyone who cares to look past the ends of their noses.

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Ultra-transparency in the retail sector

Ultra-transparency in the retail sector

There’s a new mantra that seems to be sweeping the retail market, introduced by visionary brands in a desire to make a clean break from convention: ‘ultra-transparency’. A bold approach designed to appeal to customers in their search for authenticity. We took a closer look at this inspirational trend with Thierry Strickler, Retail Market Intelligence Lead at Altavia.

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Luckin Coffee: delusions of grandeur in China

Luckin Coffee: delusions of grandeur in China

With Luckin Coffee about to float on the New York Stock Exchange and overtake Starbucks in China, Altavia Key Account Director Stéphane Joly introduces us to this latest Chinese unicorn.

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Bonial: re-connecting consumers to stores

Bonial: re-connecting consumers to stores

Using digital technology as the primary source of store traffic. That is the challenge set on a daily basis by Bonial, founded in 2008, based on the same model as its parent company in Berlin. An overview of a company that has already bagged the big accounts.

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#SDN2019: the Agence du Don en Nature unveils its new ambitions

#SDN2019: the Agence du Don en Nature unveils its new ambitions

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Altavia acquires ASK Marketing and strengthens its presence in Canada

Altavia acquires ASK Marketing and strengthens its presence in Canada

After the launch of Altavia Canada in 2015 and the acquisition of digital agency CloudRaker in 2017, the Altavia group continues to expand in Canada and acquires ASK Marketing, a marketing agency specializing in retail.

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Keep up with our latest news and insights from our international network of retail experts.