Integrating digital solutions into physical spaces transforms retail, creating seamless, interactive experiences that boost engagement and sales. A recent study by Capital One Shopping shows that 80% of consumers are more likely to visit stores offering interactive digital features.
Retailers embracing phygital strategies have also seen a 20% increase in customer retention rates (SpringerLink). By blending physical and digital elements, brands can personalize shopping journeys, increase conversions, and build lasting customer loyalty.