Bayara World

Bayara, a leading brand in dates, chocolates, nuts, and spices, sought a cohesive retail strategy to elevate its identity and create a differentiated customer experience. The challenge was to integrate strong category management while introducing a compelling gifting component to expand brand appeal across diverse retail environments.

To position Bayara as a premium yet accessible FMCG brand by leveraging design and category innovation. The goal was to create an engaging, customer-centric retail experience that strengthens the brand’s presence and drives deeper consumer connections.

Altavia ODG developed immersive retail environments using natural materials, minimalist aesthetics, and sensory-driven elements. Key design highlights included:

• Brand Storytelling Through Design: Oversized patterns and textures inspired by Bayara’s heritage infused each space with a distinctive identity.

• Live Experience Integration: An open kitchen concept showcased live roasting and personalized order preparation, adding an interactive and artisanal touch.

• Optimized Formats for Maximum Impact: Kiosks and shop-in-shop layouts were meticulously designed to balance convenience with premium appeal, ensuring seamless brand presence across multiple retail formats.