Chalhoub Group sought to create a compelling, high-end retail experience that would prioritize customer experience and sustainability. The challenge was to design a space that was as intuitive as it was immersive—engaging international travelers while aligning with sustainable goals.
To transform duty-paid shopping into a dynamic, experience-driven retail destination. By integrating refined aesthetics, intuitive navigation, and an eco-conscious approach, Altavia ODG set out to create an environment where travelers could discover, explore, and engage with brands in a seamless and memorable way.
A next-generation travel retail concept that blends luxury, sustainability, and seamless exploration.
Altavia ODG designed a distinctive Y-shaped layout that naturally guides visitors through the retail journey, maximizing visibility and ease of navigation. Key elements of the approach included:
Curated Brand Selection – Over 200 brands spanning fragrances, fashion, and confectionery, carefully arranged to enhance discoverability and appeal.
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”The Visitor” redefined travel retail as an aspirational experience, delivering measurable impact:
A more intuitive and enjoyable shopping journey led to increased dwell time and interaction.
A retail environment designed to highlight brands and create stronger customer connections.
The use of responsible materials set new industry standards for environmentally conscious travel retail.
By merging luxury aesthetics, seamless design, and sustainability, “The Visitor” reshaped the expectations for duty-paid shopping.
