Carrefour

The Carrefour Services portfolio includes Carrefour Rentals, Travel, Shows, Gift Card, Energy, Business Services, Personal Services, Second Life, Club Pro, Everyday Services, Photo and Image, as well as Gift Cards world.

Each entity operates independently, addressing different customer segments with tailored offers. However, the absence of a unified content management model led to duplication of efforts, inconsistent messaging, and logistical inefficiencies across marketing campaigns.

In this fragmented environment, ensuring consistency, responsiveness, and efficiency became a growing operational challenge—especially with a yearly output of thousands of digital and print assets involving hundreds of internal stakeholders.

We deployed Altavia’s proprietary 360° content solution as the foundation of a centralized content factory model:

• Aligned all brand communications across the eight service entities.
• Coordinated and produced marketing campaigns for both online and offline channels.
• Structured planning and automation processes to boost speed and scalability.
• Delivered large-scale production capacity with centralized oversight and quality control.

• Consistent messaging across digital and physical platforms.
• Unified workflows across eight distinct business units.
• Improved efficiency in campaign execution and stakeholder coordination.

By centralizing operations and standardizing processes, Carrefour Services gained clarity, speed, and coherence in its multi-entity marketing communications.