Carrefour
The Carrefour Services portfolio includes Carrefour Rentals, Travel, Shows, Gift Card, Energy, Business Services, Personal Services, Second Life, Club Pro, Everyday Services, Photo and Image, as well as Gift Cards world.Each entity operates independently, addressing different customer segments with tailored offers. However, the absence of a unified content management model led to duplication of efforts, inconsistent messaging, and logistical inefficiencies across marketing campaigns.In this fragmented environment, ensuring consistency, responsiveness, and efficiency became a growing operational challenge—especially with a yearly output of thousands of digital and print assets involving hundreds of internal stakeholders.
We set out to optimize content flows and standardize campaign production across all eleven services, while maintaining message relevance and operational efficiency.
We activated a full-spectrum digital strategy, structured around content intelligence and collaborative execution:
We deployed Altavia’s proprietary 360° content solution as the foundation of a centralized content factory model:
By centralizing operations and standardizing processes, Carrefour Services gained clarity, speed, and coherence in its multi-entity marketing communications.
