Club Med

Club Med’s marketing operations span multiple business units, from CRM to brand, events, and real estate, all requiring coordinated retail and digital communications. With a network of agencies and high production volumes, the client faced operational complexity: seasonal marketing peaks, creative adaptations across formats, and the need to modernize in-store experiences while managing costs. A collaborative, high-responsiveness model was critical to sustain impact without compromising operational control or brand consistency.

We set out to support Club Med with end-to-end communication assets, from strategy to production, in order to amplify brand visibility and campaign effectiveness across retail and digital environments, all while ensuring agility, quality, and cost-efficiency.

• Window Displays: Seasonal agency window kits, using suspended Forex boards, layered cubes, lightboxes, and decals to highlight the year’s events.
• Print Production: Design and delivery of four “Le Club” magazines annually, alongside promotional resort posters and holiday pop-up cards.
• CRM Campaigns: Editorial and graphic production for direct mailers, including themed postcards and targeted seasonal brochures.
• Digital Activation: Redesign of static window visuals into dynamic video content for agency screens, including storyboard creation, MP4 dispatch, and motion loop production.
• Creative & Technical Services: Creative adaptation, prepress, photogravure, and retouching; integration of evolving brand guidelines and continuous paper/material optimization.
• Workflow & Coordination: Deployment of collaborative tools for real-time feedback and validation; regular tripartite meetings with stakeholders and shared planning processes.