Club Med’s marketing operations span multiple business units, from CRM to brand, events, and real estate, all requiring coordinated retail and digital communications. With a network of agencies and high production volumes, the client faced operational complexity: seasonal marketing peaks, creative adaptations across formats, and the need to modernize in-store experiences while managing costs. A collaborative, high-responsiveness model was critical to sustain impact without compromising operational control or brand consistency.
We set out to support Club Med with end-to-end communication assets, from strategy to production, in order to amplify brand visibility and campaign effectiveness across retail and digital environments, all while ensuring agility, quality, and cost-efficiency.
Our long-term collaboration covered a broad scope of interventions aligned to Club Med’s strategic moments and brand guidelines:
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