Most shoppers enter grocery stores with a mission—moving quickly, grabbing what they need, and heading for the checkout. Yet, 82% of purchase decisions are made in-store, meaning brands that successfully disrupt this routine can gain a significant advantage. KP Snacks recognized the opportunity but needed a bold, strategic approach to capture attention and drive conversion.
Altavia set out to break habitual shopping patterns by embedding KP Snacks more deeply into the retail environment. Instead of relying on temporary promotions or conventional shelf placement, we aimed to create a permanent, unmissable presence that would command attention, drive engagement, and secure a long-term category advantage for Tyrrells, Butterkist, and KP Nuts.
We designed and developed the first-ever permanent branded bays for the crisps, nuts, and snacks category at Sainsbury’s, ensuring that KP Snacks fully owned the space they occupied.
Bold Shelf Takeover: Each bay featured a custom, color-branded framing device that made KP Snacks brands instantly recognizable and differentiated.
Shopper Guidance & Visibility: Aisle fins and floor media extended brand presence beyond the bays, subtly guiding shoppers toward KP Snacks’ products and reinforcing key brand cues.
Scale & Execution Excellence: Implemented across 696 bays in 355 stores, the initiative ensured a seamless, high-impact rollout that delivered consistency nationwide.
By treating in-aisle presence as a structural investment rather than a short-term campaign, Altavia helped KP Snacks shift from being just another option to being the go-to choice in the category.
pioneering permanent branded bays in grocery retail.
establishing long-term in-store dominance.
executed flawlessly to create a lasting competitive advantage.
An aperitivo renaissance in retail
