Netflix

How do you make a series about Polish nobility resonate with Gen Z? For teens, history can feel behind the times. To launch a satirical series about Poland’s timeless vices, Netflix needed to bridge the centuries. The challenge? Promoting a period drama as a culturally relevant, socially engaging must-watch for younger audiences—without it feeling outdated or irrelevant.

To craft a vibrant, tudum-worthy campaign tailored for today. The “1670” campaign would pull from trending social media formats and language, aimed at bringing the nobility and peasantry of 17th-century Poland to life in a way that was fresh and relevant. We reimagined the era’s characters as bold contemporary personalities—“Baroque Influencers”—bridging the gap between history and digital culture, while captivating fans with content that felt both present and timeless.

Altavia sought inspiration in youth from the series as well as from the youth of today. Our Baroque Influencers merged the old-world allure of the 17th century with the immediacy of social media trends. Collaborating with the cast, we developed 22 unique pieces of content that spanned platforms such as Facebook, Instagram, TikTok, X, and YouTube. These included reimagined classics like “Welcome to My Crib” (“Welcome to My Manor,”) a festive holiday gift guide, a GRWM makeup tutorial for nuptials, and a dance inspired by viral trends.

The campaign thrived on audience interaction: we responded directly to fan discussions, weaving cult quotes from the series into the content and seamlessly adopting the series’ tone of voice—sarcasm, directness, and wit—to resonate with the fanbase. For the Youth Word of the Year initiative, influencers Michał Marszał and Make Life Harder made strategic guest appearances, adding cultural relevance to the campaign.