With operations spanning Europe, Asia, and beyond, Philips manages an extensive portfolio of grooming, dental, skincare, and connected home devices. These products are sold through diverse retail channels, ranging from supermarkets to specialist chains, each with its own spatial constraints, shopper behaviors, and brand visibility challenges. Historically, local execution varied widely, undermining Philips’ ability to deliver consistent shopper experiences and efficient category management.
We partnered with Philips to unify its in-store retail expression across markets, enabling scalable category systems, clearer shopper journeys, and enhanced product education, regardless of location or channel.
Altavia progressively supported Philips with a comprehensive, multi-country merchandising framework, including:
Global Category Management SystemsDesigned, produced and installed modular shelving units across Europe, ensuring consistent navigation logic, adaptable visuals, and scalable display formats.
Standardized Visual LanguageDeveloped a universal feature card system using icons, QR codes, and range-based color coding to support shopper comparison across products and categories.
Multi-Material Display PlatformsEngineered display solutions, including freestanding units, glorifiers, and interactive touchpoints, that can be scaled or adapted across countries and retail formats.
Localized POS DeploymentDelivered tailored implementations per market, accommodating language, compliance, and chain-specific requirements across multiple regions.
Sustainable Design PracticesIntegrated eco-conscious materials and modular construction into POS items to reduce single-use production and facilitate reuse over time.
Operational IntegrationHandled full production and deployment logistics: design, kitting, rollout, and in-store installation.
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Clearer shopper navigation confirmed by field teams (Category Management Europe).Modular POS now standard across regions (Multi-Country Retail Framework).
