News

Keep up with our latest news and insights from our international network of retail experts.

Actualités

Keep up with our latest news and insights from our international network of retail experts.

Actualités

Keep up with our latest news and insights from our international network of retail experts.

Top stories

Top stories

Altavia announces the acquisition of ielo design, a South-East Asia retail design and brand communication agency

 Altavia announces the acquisition of ielo design, a South-East Asia retail design and brand communication agency 150 150 Altavia

Paris, 5 th November 2024 – Altavia group, the world’s leading independent network dedicated to Retail Marketing Services, acquires ielo design agency and strengthens its presence in South East Asia…

Altavia ans WONE-Digital-Performance-Agency

Altavia announces the acquisition of WONE a Data-driven Digital Performance & Social Media Agency

 Altavia announces the acquisition of WONE a Data-driven Digital Performance & Social Media Agency 1920 1080 Altavia

Paris, October 2, 2024 – Altavia Group, the leading independent Retail Marketing Services company, acquires WONE Digital Performance & Social Media Agency, strengthening its presence in the Middle East and…

Altavia acquires D-Aim Africa, a Data Science and Artificial Intelligence Specialist

Altavia acquires D-Aim Africa, a Data Science and Artificial Intelligence Specialist.

 Altavia acquires D-Aim Africa, a Data Science and Artificial Intelligence Specialist. 2028 1140 Altavia

Paris, September 27, 2024 – Altavia, the leading independent Retail Marketing Services company, announces the strategic acquisition of D-aim Africa, a pioneer in Predictive Marketing, to reinforce its Customer Data practice.…

Altavia launches Altavia AIR

 Altavia launches Altavia AIR 2560 2560 Altavia

A new offer dedicated to Artificial Intelligence to boost business performance. Altavia, the leading marketing and communications group specializing in retail for over 40 years, is proud to announce the…

Altavia announces the acquisition of ielo design, a South-East Asia retail design and brand communication agency

 Altavia announces the acquisition of ielo design, a South-East Asia retail design and brand communication agency 150 150 Altavia

Paris, 5 th November 2024 – Altavia group, the world’s leading independent network dedicated to Retail Marketing Services, acquires ielo design agency and strengthens its presence in South East Asia…

Altavia ans WONE-Digital-Performance-Agency

Altavia announces the acquisition of WONE a Data-driven Digital Performance & Social Media Agency

 Altavia announces the acquisition of WONE a Data-driven Digital Performance & Social Media Agency 1920 1080 Altavia

Paris, October 2, 2024 – Altavia Group, the leading independent Retail Marketing Services company, acquires WONE Digital Performance & Social Media Agency, strengthening its presence in the Middle East and…

Altavia acquires D-Aim Africa, a Data Science and Artificial Intelligence Specialist

Altavia acquires D-Aim Africa, a Data Science and Artificial Intelligence Specialist.

 Altavia acquires D-Aim Africa, a Data Science and Artificial Intelligence Specialist. 2028 1140 Altavia

Paris, September 27, 2024 – Altavia, the leading independent Retail Marketing Services company, announces the strategic acquisition of D-aim Africa, a pioneer in Predictive Marketing, to reinforce its Customer Data practice.…

Altavia launches Altavia AIR

 Altavia launches Altavia AIR 2560 2560 Altavia

A new offer dedicated to Artificial Intelligence to boost business performance. Altavia, the leading marketing and communications group specializing in retail for over 40 years, is proud to announce the…

Latest news from the group

Latest news from the group

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Altavia announces the acquisition of ielo design, a South-East Asia retail design and brand communication agency

 Altavia announces the acquisition of ielo design, a South-East Asia retail design and brand communication agency 150 150 Altavia

Paris, 5 th November 2024 – Altavia group, the world’s leading independent network dedicated to Retail Marketing Services, acquires ielo design agency and strengthens its presence in South East Asia and the reach of its Travel Retail division. Co-founded in Singapore in 2014 by Cloe Faye and Jeanne Mouterde, ielo design is a creative agency…

Altavia ans WONE-Digital-Performance-Agency

Altavia announces the acquisition of WONE a Data-driven Digital Performance & Social Media Agency

 Altavia announces the acquisition of WONE a Data-driven Digital Performance & Social Media Agency 1920 1080 Altavia

Paris, October 2, 2024 – Altavia Group, the leading independent Retail Marketing Services company, acquires WONE Digital Performance & Social Media Agency, strengthening its presence in the Middle East and reinforcing its capabilities in digital Performance Marketing. Founded in 2018 by Aida Sahraoui and Nadir Boulila, WONE is a Dubai-based performance-driven digital Marketing Agency, operating…

Altavia acquires D-Aim Africa, a Data Science and Artificial Intelligence Specialist

Altavia acquires D-Aim Africa, a Data Science and Artificial Intelligence Specialist.

 Altavia acquires D-Aim Africa, a Data Science and Artificial Intelligence Specialist. 2028 1140 Altavia

Paris, September 27, 2024 – Altavia, the leading independent Retail Marketing Services company, announces the strategic acquisition of D-aim Africa, a pioneer in Predictive Marketing, to reinforce its Customer Data practice. As consumer behaviours continue to shift and available customer data grows exponentially, businesses face the challenge of delivering personalized, relevant and cohesive experiences to their…

Altavia launches Altavia AIR

 Altavia launches Altavia AIR 2560 2560 Altavia

A new offer dedicated to Artificial Intelligence to boost business performance. Altavia, the leading marketing and communications group specializing in retail for over 40 years, is proud to announce the launch of its new offering dedicated to artificial intelligence: altavia.air. This innovative initiative aims to support the international group’s retail clients in their AI strategy,…

STAND AS ONE Altavia at the start of The Transat CIC

 STAND AS ONE Altavia at the start of The Transat CIC 2560 1707 Altavia

Sunday, April 28: Start of “The Transat CIC”, the penultimate solo transatlantic race before the Vendée Globe! The Transat CIC represents the epitome of solo ocean racing. It’s a challenge marked by a series of low-pressure systems sweeping across the North Atlantic, generating headwinds – a distinctive feature of the race. Initially, the record time…

Happy New Year from Altavia Group!

 Happy New Year from Altavia Group! 1714 1184 Altavia

We look forward to our continued growth, reaching new milestones, and innovations together in 2024. For the new year, we have new ambitions, new visions, new energies, new priorities, new perspectives. The 2800 Altavia team members will support all your future endeavours. “For you in 2024, we STAND AS ONE”, a message inspired by the…

Altavia Group announces the sale of Blue Lions a pan-African digital communications agency.

 Altavia Group announces the sale of Blue Lions a pan-African digital communications agency. 1920 1080 Altavia

Altavia Group, the world’s leading network dedicated to commercial communications for the retail sector, announces the sale of the Blue Lions communications agency. Established on the African continent since 2015, Altavia had acquired Blue Lions in 2018 and strengthened its network of local agencies. Today, Altavia is selling the Blue Lions agency to its two…

Altavia boosts its performance and martech offering with a strategic acquisition in Poland

 Altavia boosts its performance and martech offering with a strategic acquisition in Poland 1080 1080 Altavia

Altavia boosts its performance and martech offering with a strategic acquisition in Poland. Altavia Kamikaze, a leading creative and communication agency with a strong digital DNA, part of the international Altavia Group, has successfully completed the acquisition of two recognized agencies. This strategic amalgamation combines the competencies of Altavia Kamikaze with those of K2 Create,…

Altavia reinforces its expertise with the acquisition of the Sina Retail agency

 Altavia reinforces its expertise with the acquisition of the Sina Retail agency 1080 1080 Altavia

Altavia Group reinforces its Travel Retail expertise with the acquisition of the Asian agency Sina Retail Altavia Group, the world’s leading network dedicated to retail communication, has acquired Sina Retail. The company is thus strengthening its expertise in travel retail, as well as its presence in the Asian markets. Sina Retail, a specialist in retail…

We’re celebrating entrepreneurs at Altavia!

 We’re celebrating entrepreneurs at Altavia! 1200 1600 Altavia

We’re celebrating entrepreneurs at Altavia! On April 18, 2023, Altavia Foundation took the initiative to host the ‘Fête les entrepreneurs’ evening at its Saint-Ouen site. It was a remarkable event dedicated to entrepreneurs, local influencers, and everyone who plays a role, big or small, in the success of each project born in the vibrant 93…

Previous
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no image

Altavia announces the acquisition of ielo design, a South-East Asia retail design and brand communication agency

 Altavia announces the acquisition of ielo design, a South-East Asia retail design and brand communication agency 150 150 Altavia

Paris, 5 th November 2024 – Altavia group, the world’s leading independent network dedicated to Retail Marketing Services, acquires ielo design agency and strengthens its presence in South East Asia and the reach of its Travel Retail division. Co-founded in Singapore in 2014 by Cloe Faye and Jeanne Mouterde, ielo design is a creative agency…

Altavia ans WONE-Digital-Performance-Agency

Altavia announces the acquisition of WONE a Data-driven Digital Performance & Social Media Agency

 Altavia announces the acquisition of WONE a Data-driven Digital Performance & Social Media Agency 1920 1080 Altavia

Paris, October 2, 2024 – Altavia Group, the leading independent Retail Marketing Services company, acquires WONE Digital Performance & Social Media Agency, strengthening its presence in the Middle East and reinforcing its capabilities in digital Performance Marketing. Founded in 2018 by Aida Sahraoui and Nadir Boulila, WONE is a Dubai-based performance-driven digital Marketing Agency, operating…

Altavia acquires D-Aim Africa, a Data Science and Artificial Intelligence Specialist

Altavia acquires D-Aim Africa, a Data Science and Artificial Intelligence Specialist.

 Altavia acquires D-Aim Africa, a Data Science and Artificial Intelligence Specialist. 2028 1140 Altavia

Paris, September 27, 2024 – Altavia, the leading independent Retail Marketing Services company, announces the strategic acquisition of D-aim Africa, a pioneer in Predictive Marketing, to reinforce its Customer Data practice. As consumer behaviours continue to shift and available customer data grows exponentially, businesses face the challenge of delivering personalized, relevant and cohesive experiences to their…

Altavia launches Altavia AIR

 Altavia launches Altavia AIR 2560 2560 Altavia

A new offer dedicated to Artificial Intelligence to boost business performance. Altavia, the leading marketing and communications group specializing in retail for over 40 years, is proud to announce the launch of its new offering dedicated to artificial intelligence: altavia.air. This innovative initiative aims to support the international group’s retail clients in their AI strategy,…

STAND AS ONE Altavia at the start of The Transat CIC

 STAND AS ONE Altavia at the start of The Transat CIC 2560 1707 Altavia

Sunday, April 28: Start of “The Transat CIC”, the penultimate solo transatlantic race before the Vendée Globe! The Transat CIC represents the epitome of solo ocean racing. It’s a challenge marked by a series of low-pressure systems sweeping across the North Atlantic, generating headwinds – a distinctive feature of the race. Initially, the record time…

Happy New Year from Altavia Group!

 Happy New Year from Altavia Group! 1714 1184 Altavia

We look forward to our continued growth, reaching new milestones, and innovations together in 2024. For the new year, we have new ambitions, new visions, new energies, new priorities, new perspectives. The 2800 Altavia team members will support all your future endeavours. “For you in 2024, we STAND AS ONE”, a message inspired by the…

Altavia Group announces the sale of Blue Lions a pan-African digital communications agency.

 Altavia Group announces the sale of Blue Lions a pan-African digital communications agency. 1920 1080 Altavia

Altavia Group, the world’s leading network dedicated to commercial communications for the retail sector, announces the sale of the Blue Lions communications agency. Established on the African continent since 2015, Altavia had acquired Blue Lions in 2018 and strengthened its network of local agencies. Today, Altavia is selling the Blue Lions agency to its two…

Altavia boosts its performance and martech offering with a strategic acquisition in Poland

 Altavia boosts its performance and martech offering with a strategic acquisition in Poland 1080 1080 Altavia

Altavia boosts its performance and martech offering with a strategic acquisition in Poland. Altavia Kamikaze, a leading creative and communication agency with a strong digital DNA, part of the international Altavia Group, has successfully completed the acquisition of two recognized agencies. This strategic amalgamation combines the competencies of Altavia Kamikaze with those of K2 Create,…

Altavia reinforces its expertise with the acquisition of the Sina Retail agency

 Altavia reinforces its expertise with the acquisition of the Sina Retail agency 1080 1080 Altavia

Altavia Group reinforces its Travel Retail expertise with the acquisition of the Asian agency Sina Retail Altavia Group, the world’s leading network dedicated to retail communication, has acquired Sina Retail. The company is thus strengthening its expertise in travel retail, as well as its presence in the Asian markets. Sina Retail, a specialist in retail…

We’re celebrating entrepreneurs at Altavia!

 We’re celebrating entrepreneurs at Altavia! 1200 1600 Altavia

We’re celebrating entrepreneurs at Altavia! On April 18, 2023, Altavia Foundation took the initiative to host the ‘Fête les entrepreneurs’ evening at its Saint-Ouen site. It was a remarkable event dedicated to entrepreneurs, local influencers, and everyone who plays a role, big or small, in the success of each project born in the vibrant 93…

Previous
Next
no image

Altavia announces the acquisition of ielo design, a South-East Asia retail design and brand communication agency

 Altavia announces the acquisition of ielo design, a South-East Asia retail design and brand communication agency 150 150 Altavia

Paris, 5 th November 2024 – Altavia group, the world’s leading independent network dedicated to Retail Marketing Services, acquires ielo design agency and strengthens its presence in South East Asia and the reach of its Travel Retail division. Co-founded in Singapore in 2014 by Cloe Faye and Jeanne Mouterde, ielo design is a creative agency…

Altavia ans WONE-Digital-Performance-Agency

Altavia announces the acquisition of WONE a Data-driven Digital Performance & Social Media Agency

 Altavia announces the acquisition of WONE a Data-driven Digital Performance & Social Media Agency 1920 1080 Altavia

Paris, October 2, 2024 – Altavia Group, the leading independent Retail Marketing Services company, acquires WONE Digital Performance & Social Media Agency, strengthening its presence in the Middle East and reinforcing its capabilities in digital Performance Marketing. Founded in 2018 by Aida Sahraoui and Nadir Boulila, WONE is a Dubai-based performance-driven digital Marketing Agency, operating…

Altavia acquires D-Aim Africa, a Data Science and Artificial Intelligence Specialist

Altavia acquires D-Aim Africa, a Data Science and Artificial Intelligence Specialist.

 Altavia acquires D-Aim Africa, a Data Science and Artificial Intelligence Specialist. 2028 1140 Altavia

Paris, September 27, 2024 – Altavia, the leading independent Retail Marketing Services company, announces the strategic acquisition of D-aim Africa, a pioneer in Predictive Marketing, to reinforce its Customer Data practice. As consumer behaviours continue to shift and available customer data grows exponentially, businesses face the challenge of delivering personalized, relevant and cohesive experiences to their…

Altavia launches Altavia AIR

 Altavia launches Altavia AIR 2560 2560 Altavia

A new offer dedicated to Artificial Intelligence to boost business performance. Altavia, the leading marketing and communications group specializing in retail for over 40 years, is proud to announce the launch of its new offering dedicated to artificial intelligence: altavia.air. This innovative initiative aims to support the international group’s retail clients in their AI strategy,…

STAND AS ONE Altavia at the start of The Transat CIC

 STAND AS ONE Altavia at the start of The Transat CIC 2560 1707 Altavia

Sunday, April 28: Start of “The Transat CIC”, the penultimate solo transatlantic race before the Vendée Globe! The Transat CIC represents the epitome of solo ocean racing. It’s a challenge marked by a series of low-pressure systems sweeping across the North Atlantic, generating headwinds – a distinctive feature of the race. Initially, the record time…

Happy New Year from Altavia Group!

 Happy New Year from Altavia Group! 1714 1184 Altavia

We look forward to our continued growth, reaching new milestones, and innovations together in 2024. For the new year, we have new ambitions, new visions, new energies, new priorities, new perspectives. The 2800 Altavia team members will support all your future endeavours. “For you in 2024, we STAND AS ONE”, a message inspired by the…

Altavia Group announces the sale of Blue Lions a pan-African digital communications agency.

 Altavia Group announces the sale of Blue Lions a pan-African digital communications agency. 1920 1080 Altavia

Altavia Group, the world’s leading network dedicated to commercial communications for the retail sector, announces the sale of the Blue Lions communications agency. Established on the African continent since 2015, Altavia had acquired Blue Lions in 2018 and strengthened its network of local agencies. Today, Altavia is selling the Blue Lions agency to its two…

Altavia boosts its performance and martech offering with a strategic acquisition in Poland

 Altavia boosts its performance and martech offering with a strategic acquisition in Poland 1080 1080 Altavia

Altavia boosts its performance and martech offering with a strategic acquisition in Poland. Altavia Kamikaze, a leading creative and communication agency with a strong digital DNA, part of the international Altavia Group, has successfully completed the acquisition of two recognized agencies. This strategic amalgamation combines the competencies of Altavia Kamikaze with those of K2 Create,…

Altavia reinforces its expertise with the acquisition of the Sina Retail agency

 Altavia reinforces its expertise with the acquisition of the Sina Retail agency 1080 1080 Altavia

Altavia Group reinforces its Travel Retail expertise with the acquisition of the Asian agency Sina Retail Altavia Group, the world’s leading network dedicated to retail communication, has acquired Sina Retail. The company is thus strengthening its expertise in travel retail, as well as its presence in the Asian markets. Sina Retail, a specialist in retail…

We’re celebrating entrepreneurs at Altavia!

 We’re celebrating entrepreneurs at Altavia! 1200 1600 Altavia

We’re celebrating entrepreneurs at Altavia! On April 18, 2023, Altavia Foundation took the initiative to host the ‘Fête les entrepreneurs’ evening at its Saint-Ouen site. It was a remarkable event dedicated to entrepreneurs, local influencers, and everyone who plays a role, big or small, in the success of each project born in the vibrant 93…

Insights from our retail experts

Les insights de nos experts retail

v-cult and smartpixels
Innovations of the month: V-Cult and SmartPixels 2000 1111 Altavia

Innovations of the month: V-Cult and SmartPixels

Each month, Altavia Coach brings you a selection of innovative solutions in the retail sector. Here we take a closer look at two of them: V-Cult and SmartPixels. V-Cult takes brand storytelling to the next level. Founded in 2009 by Tom Gauthier, the Lille-based start-up has become a 3D and virtual reality expert. The idea? Use video…

Protection des données personnelles
Protection of personal data: the new regulations 1665 897 Altavia

Protection of personal data: the new regulations

On 25 May 2018 (sooner than you think!), the GDPR will be applicable in the European Union’s 28 member countries. The responsibility of organisations and subcontractors will be increased through new rules and obligations. Are you ready? Here is the latest with Alexandre Guénon,Direct Marketing Purchasing Manager at Altavia.  Some deadlines seem so far away and…

convenience store
CONVENIENCE STORE FORMAT IS DEAD ALREADY IN CHINA… 960 720 Altavia

CONVENIENCE STORE FORMAT IS DEAD ALREADY IN CHINA…

The convenience store format is dead… welcome to the “INSTANT convenience store” 即时便利. After the siamese cat from TMall, the blue hippopotamus from Hema, the white dog from JD. com, the koala from Kaola m-commerce site, here comes the friendly brown ape with his cap 猩便利 (xingbianli).   This four month-old new born ape has…

Faire simple, il n’y a rien de plus compliqué
Keeping it simple couldn’t be more complicated! 1789 802 Altavia

Keeping it simple couldn’t be more complicated!

In a world that is changing faster and faster, the consumer evolves right before your eyes. Many marketeers have been pulling their hair out trying to find a way to reconnect with this new consumer. What if the solution was as old as time? It’s all in your head Before delving into marketing considerations, we…

Innover pour légitimer
Innovation is credibility, innovation is magnetic. 1677 1119 Altavia

Innovation is credibility, innovation is magnetic.

  Innovation is at the heart of business today. From Uniqlo to Jimmy Fairly, companies are innovating in terms of their products, business models and services in order to attract and satisfy increasingly demanding customers navigating a commercial ecosystem that is constantly flooded with new offerings. As a result, brands are forced to innovate in…

normalisation de la chaîne graphique
The requirement to standardise the design implementation process 1679 1118 Altavia

The requirement to standardise the design implementation process

Standardisation, systematisation, unification, normalisation… These terms all refer to the need, when talking about the same subject, to establish a common framework. This is essential when it comes to colour. Interview with Hervé Lyaudet, colorimetry and workflow manager at Altavia Paris. Why is standardisation of colour so important? The perception of colour is a physical…

Care Commerce culture: making a difference, creating preferences 1678 1119 Altavia

Care Commerce culture: making a difference, creating preferences

It is no longer possible to create a strong, sustainable relationship between a customer and a brand without a strong social commitment from the brand. Values such as generosity, empathy and benevolence now play a key role in the expectations of consumers, particularly the younger generation. Let’s consider what makes a successful initiative with Thierry…

Les innovations du mois UntieNots, mangoo ID et Teeps
Innovations of the month: UntieNots, mangoo ID and Teeps 1678 1119 Altavia

Innovations of the month: UntieNots, mangoo ID and Teeps

  In September, Altavia Coach presents three innovative solutions for the retail sector: UntieNots, mangoo ID and Teeps. Three promising start-ups which have already proved their worth in the eyes of a number of prestigious clients. UntieNots : 100% personalised digital offers to replace mass promotions By leveraging the power of artificial intelligence, this start-up founded…

Le magasin physique en 2018
The six main markers driving physical stores in 2018 1678 1119 Altavia

The six main markers driving physical stores in 2018

“A great deal of thought goes into the way in which Aesop stores are respectfully integrated into their respective neighbourhoods”   The brick-and-mortar retail concept has been redesigned. There were those who thought that e-commerce would wipe out everything in its way, confining physical stores to the history books. But that definitely won’t be the…

blockchain
Blockchain in retail 1713 1096 Altavia

Blockchain in retail

Blockchain has been all the rage in the past few years. From cryptocurrencies to data privacy, they have been revolutionising transactions of data and money. But one question remains: will this revolution affect retail? If so, how? Samet Ensar Sari, Managing Partner at Altavia Dekatlon, draws upon on his experience and knowledge of marketing, branding and blockchain…

Bonial: re-connecting consumers to stores 1500 1125 Altavia

Bonial: re-connecting consumers to stores

    Using digital technology as the primary source of store traffic. That is the challenge set on a daily basis by Bonial, founded in 2008, based on the same model as its parent company in Berlin. An overview of a company that has already bagged the big accounts. The drive-to-store pioneer in Europe The…

GDPR: Fidzup, an exemplary case 1665 897 Altavia

GDPR: Fidzup, an exemplary case

    On 19 July last year, the President of the French Data Protection Authority – CNIL – issued Fidzup, which specialises in generating in-store traffic, with a formal notice for failure to adhere to the General Data Protection Regulation (GDPR). Following several months’ work, the start-up launched a consent management platform that was perfectly…

Colour management in Japan: progress for the sake of survival 1717 1093 Altavia

Colour management in Japan: progress for the sake of survival

The standardisation of the graphic chain is inevitable. Whilst some countries, such as Japan, have their own interpretations and adopt traditional methods, some players are working towards improving and standardising colour management practices. This is certainly true of Yukiko Inoue, who became General Manager of Altavia Japan in 2016.   What was your background prior…

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