Paris, June 24, 2021 – Altavia, the leading Retail Marketing Service group, has created a joint venture with Azur Digital, a consulting firm specializing in omnichannel transformation for retailers and brands, thereby strengthening its presence in the Africa & Middle East region.
The family-run leather goods business Coach, founded in New York City in 1941, has grown into a fashion house over the decades and is now renowned worldwide for its distinctive, hometown-inspired collections. Its most recent innovation is a collaboration between two legendary American cultural references, Mickey Mouse and the artist Keith Haring, showcased in a stunning pop-up store.
Founded by Iranian-American Richard Saghian in 2006, the Californian clothing brand Fashion Nova is a real success story in the industry.
In the current pandemic situation, where the constraint of health measures is complicating the act of purchasing and where the fear of catching the Coronavirus is a concern for many customers, services that limit or even eliminate contact are thriving.
The DNVB Sheep Inc. is stirring up the much-decried fast fashion industry by claiming its status as a negative impact brand. The new English label sources its wool from farms in New Zealand that use regenerative farming methods and offers a new connection with sheep.
The global pandemic has brought economies to a halt and imposed strict health rules on the entire retail market. Non-essential shops had to close up for an indefinite period of time. Once the shock has passed, a period of reorganisation began, marked by the introduction of health protocols, but at the same time, by the emergence of solidarity initiatives strengthening the link between the public and private sectors. Novel and sometimes surprising partnerships have been proof positive of the incredible resilience and creativity that the retail sector has shown.
