Altavia Blue Lions, the pan-African digital communication agency of the Altavia Group, specialising in commercial communication for retailers, announces the acquisition of the Master Group agencies. The integration of this network of six historical communication agencies in the region positions Altavia Blue Lions among the leaders in Africa and the Indian Ocean.
New Mobility
Since its launch in 2013, Altavia Blue Lions has been the agency of reference for international and national brands looking to develop campaigns in African markets, such as L’Oréal, Michelin and Seb. The agency has gradually expanded its presence on the continent and opened offices in Abidjan, Casablanca, Accra, Johannesburg, Nairobi, and Dubai.
The merger with the Master Group agencies allows Altavia Blue Lions to expand into new markets while creating synergies, both geographically and in terms of businesses and clients. With 81 employees and nearly 100 clients, the six Master Group branches are historically located in four territories: Réunion (Court-Circuit, Facto), Madagascar (Facto, Unit Média), Mauritius (Klak) and Martinique (Facto). Regularly rewarded for their ability to design innovative campaigns, these agencies have developed true 360° communication expertise.
By joining Altavia Blue Lions, the Master Group agencies gain access to the vast network of agencies in the Altavia Group, the leading commercial communication group dedicated to Retail Marketing Services and present in 45 countries on 4 continents. For Altavia, this merger between Altavia Blue Lions and Master Group is part of the group’s geographic and service expansion plan. Raphaël Palti, Founder and CEO of Altavia, gave the following statement “Altavia Blue Lions and Master Group are influential and recognised agencies. I congratulate them on this operation, which is a real accelerator for their growth.”
While Adrien Cusinberche, CEO of Altavia Blue Lions, said “Thanks to this merger, we’ve now become a unique platform for advertisers who wish to deploy campaigns in the area. We are convinced that to succeed in these markets, it is imperative to have in-depth of them – something that can only be acquired through experience.”
For François Mandroux, Managing Director of Master Group, “The agencies have hailed this merger with three words: enthusiasm, excitement and pride! There are strong synergies for the commercial development of our clients in Africa and overseas.” This presence in nine countries – unprecedented in the sector – now establishes Altavia Blue Lions as a true strategic bridge between these regions.
As a result of this operation, the scope of Altavia Blue Lions has doubled in size. In total, the agency’s network now has 120 employees in nine countries, with a cumulative turnover of 19 million euros in 2021.
Created in 2013, Altavia Blue Lions is a digital communications agency with offices in Africa (Ivory Coast, Morocco, South Africa and Kenya), Dubai, France, the Indian Ocean (Reunion, Mauritius, Madagascar) and the French West Indies. Altavia Blue Lions has been part of the Altavia Group since 2018.
