The last-mile delivery market, which stems directly from the e-commerce sector, has grown considerably in China and was estimated to be worth over $250bn in 2018, indicating a significant change in consumer behaviour as we become accustomed to having all manner of products delivered to us at any time. Altavia Key Account Manager Stéphane Joly helps shed some light on this trend.
Paris, November 18 2019 – Altavia acquires the ODG agency and strengthens its presence in the Middle East and in the Travel Retail sector.
In line with the dynamic retail transformation, Altavia acquired Oyez, a pioneer in Omni channel retailing.
In China, luxury products are rarely bought in the store or on the website of the brand itself but on platforms like Alibaba and JD.com. The latter, originating from Beijing, has more than one ace up its sleeve. We breakdown this perfectly calibrated phenomenon with Altavia Global Key Account Director, Stéphane Joly.
Over the past 15 years, pop-up stores have become a very effective marketing tool to boost sales for brands and retailers. To what extent has this trend changed the face of retail? Petr Šafář, Head of the Retail Division at Altavia Česká, tells us more about this trend, which he believes is set to grow in the future.
Now a major highlight. Every year, numerous events are organised during European Sustainable Development Week to promote inspiring projects and initiatives. The theme of the 2019 edition was reducing inequalities. An opportunity for Altavia to host its traditional CSR Week, and to raise awareness among its employees of the Sustainable Development Goals.
