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The UCO of the week: Lidl Micromarket

The UCO of the week: Lidl Micromarket

Lidl recently launched a new communications campaign known as the Lidl Micromarket in Sweden, the idea being to encourage its most loyal customers to host a 100% Lidl meal for friends at home.

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Intermarché changes the recipes for 900 products for Yuka

Intermarché changes the recipes for 900 products for Yuka

Intermarché decided to change the recipes for 900 products to reflect the profound need on the part of customers for transparency and their desire to eat better, the aim being to obtain better scores on Yuka. An important announcement in the food retail industry.

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The UCO of the week: Picture Organic Clothing 'Ride, protect and share’

The UCO of the week: Picture Organic Clothing 'Ride, protect and share’

Picture is the Auvergne-based eco-friendly outdoor clothing brand that is enjoying well-deserved success with its range of 100% recycled, organic or bio-sourced products.

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UCO (Unidentified Commercial Object) of the week DIZY: ‘Putting you in the designer’s seat’

UCO (Unidentified Commercial Object) of the week DIZY: ‘Putting you in the designer’s seat’

Start-up Dizy - a contraction of the words ‘design’ and ‘DIY’- was born in Roubaix in January 2019. Its aim? To offer sustainable modular furniture and to put customer creativity at the heart of the commercial relationship.

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The boom in the Chinese local delivery market

The boom in the Chinese local delivery market

The last-mile delivery market, which stems directly from the e-commerce sector, has grown considerably in China and was estimated to be worth over $250bn in 2018, indicating a significant change in consumer behaviour as we become accustomed to having all manner of products delivered to us at any time. Altavia Key Account Manager Stéphane Joly helps shed some light on this trend.

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Altavia announces the acquisition of Dubai based design agency ODG

Altavia announces the acquisition of Dubai based design agency ODG

Paris, November 18 2019 – Altavia acquires the ODG agency and strengthens its presence in the Middle East and in the Travel Retail sector.

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