A recent survey by Vontier reveals that nearly 80% of travelers are willing to drive further to visit their preferred convenience store.
New Mobility
A recent survey by Vontier reveals that nearly 80% of travelers are willing to drive further to visit their preferred convenience store. The survey indicates that 61% of respondents have a favorite convenience store, and almost half are willing to delay a restroom break to shop there. Additionally, 43% would risk driving on an empty tank to reach their preferred store.
Travelers are also willing to pay more for convenience. Nearly 60% of respondents are happy to pay a markup on convenience store products if it means making only one stop. On average, Americans are willing to accept a 10-11% price increase for made-to-order meals and snacks, and up to a 9% increase for household essentials.
Regarding food options during road trips, 62% of respondents have specifically visited a convenience store for meals, with one-third seeking hot, fresh, restaurant-style food. Nearly half have chosen convenience store food over other available options.
Furthermore, convenience stores are evolving to meet consumer demands by incorporating new technologies and services. Sixty-two percent of respondents value mobile ordering, and 73% appreciate additional services like car washes. Nearly half of Americans wish for at least one electric vehicle charging station at every convenience store.
Mark Morelli, president and CEO of Vontier, stated, “The landscape of convenience stores is undergoing a significant transformation. Our research underscores the growing consumer demand for convenience and efficiency, such as mobile ordering, in their day-to-day lives. New technologies and services are raising the bar on the convenience store experience, making it more than just a stop on the journey but a destination in itself.”
