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Brico Dépôt

Brico Dépôt Case Study: A Strategic Overhaul for the Retail Store Network

Brico Dépôt, a major player in the Romanian home improvement retail sector, initiated a broad repositioning effort to strengthen its brand consistency and customer engagement across all locations. This large-scale transformation required a full overhaul of its in-store environment.
Industry
Retail
Business line
New Store
Practice
Retail Consulting
Case study
Brico Dépôt

Brico Dépôt, a major player in the Romanian home improvement retail sector, initiated a broad repositioning effort to strengthen its brand consistency and customer engagement across all locations. This large-scale transformation required a full overhaul of its in-store environment.

Context

Operating in a highly competitive market, Brico Dépôt Romania faced the need to revitalize its brand positioning to stay aligned with evolving customer expectations and sector standards. The initiative covered all Romanian outlets, aiming to create a unified and more impactful retail identity.

Our Ambition

We supported Brico Dépôt in the complete repositioning of its brand by transforming the in-store experience in every location across Romania.

Our approach

Altavia Romania handled the project from end to end, including:

  • Strategic planning and coordination of the brand repositioning across all stores
  • Design and production of new POS and merchandising assets
  • Full pre-media services for consistent execution across formats
  • On-site logistics and installation to deliver a cohesive transformation “from floor to ceiling”

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Our Results

  • A fully implemented new retail identity across the national network
  • Tangible improvement in the customer journey and visual coherence
  • Increased customer satisfaction post-revamp
  • Positive internal feedback on brand perception and operational execution

The comprehensive scope and meticulous execution of this project led to a significantly enhanced shopping experience, reinforcing Brico Dépôt’s market positioning in Romania.