L'Oréal

The collaboration took place within the broader framework of SEPHORIA, a seasonal event organized by Sephora in the GCC. While L’Oréal holds a strong market position with its Luxe and consumer product divisions, much of its point-of-sale marketing in the region remained reliant on conventional flat print and static visuals. The challenge was to shift from passive shelf presence to a more engaging and educational retail setup, amidst intense competition from international beauty brands. The strategic goal was to make skincare and makeup more approachable and digitally connected for a tech-savvy, promotion-sensitive audience.

We set out to create a modular and digitally-enhanced retail space that would elevate brand presence, drive customer interaction, and simplify product education and conversion.

• Developed illuminated gondolas and shelving zones to visually segment skincare and makeup offerings.
• Deployed video screens to broadcast key product claims and usage benefits for L’Oréal Paris and Garnier SKUs.
• Integrated digital “Serum Bar” and “Your Favorites” kiosks to encourage browsing and trial of high-potential SKUs.
• Enabled QR-code scanning that linked to the MaF Carrefour Online app for immediate online purchase or further information.
• Delivered localized, claim-rich visuals for hero products (e.g., “-60% fine lines”, “-5 years of dark spots in 2 weeks” for L’Oréal; “-90% pimples”, “Cruelty Free”, “Green Science” for Garnier).
• Structured product zones by skincare concern (“Cleanse”, “Treat”, “Protect”) to ease navigation and reinforce usage logic.