Initially, Philips sought a partner to handle the production of multi-material POS assets for a rollout in 40 stores. However, a store audit conducted by Altavia’s team revealed deeper issues in how the category was being presented and perceived at the point of sale. The grooming category lacked clarity, with insufficient guidance for customers comparing products by function, features, or usage.Recognizing the opportunity, Philips shifted scope from a basic execution to a strategic category reinvention, backed by design expertise and shopper insight.
We set out to transform the male grooming section into a clear, engaging, and easy-to-navigate destination that helps consumers make confident purchase decisions.
After initial store checks, we redefined the mission from simple POS production to full-spectrum category management:
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– Rollout successfully expanded from 40 to 50+ stores.– Positive client feedback led to continued deployments across additional markets.– Enhanced shelf clarity and navigation reported by field teams.– Elevated brand visibility within a competitive category.– Streamlined implementation through end-to-end coordination.
This project evolved from a straightforward POS request into a comprehensive category transformation, anchored in design thinking and shopper utility.
