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Home | Our work | Marina Home: A bold new flagship where design meets experience

Marina Home

At Reem Mall, Abu Dhabi, Altavia ODG partnered with Marina Home to create a 2,260 sqm flagship store that redefines retail with industrial-contemporary aesthetics, seamless category integration, and an inviting in-store experience.
Industry
Retail
Business line
New Store
Practice
Store Design
Case study
Marina Home

At Reem Mall, Abu Dhabi, Altavia ODG partnered with Marina Home to create a 2,260 sqm flagship store that redefines retail with industrial-contemporary aesthetics, seamless category integration, and an inviting in-store experience.

Context

While looking to evolve its retail concept, Marina Home also needed to preserve its industrial-modern DNA. Introducing new product categories and its first-ever café in a way that felt intentional, not imposed—expanding the brand’s lifestyle offering while maintaining its signature aesthetic—was the motor of this ambitious project.

Our Ambition

To craft a flagship that feels like more than a store—an inviting, layered space where retail, design, and hospitality converge seamlessly, inspiring customers wherever they look.

Our approach

An architectural retail statement balancing industrial edge with warm hospitality.

Altavia ODG designed a space that balances raw materiality with thoughtful functionality, ensuring every element serves both form and purpose. Key design choices included:

  • Adaptive Store Layout: Modular partitions allow for fluid, ever-changing displays, keeping the store in a constant state of dynamic renewal.
  • Café as a Social Anchor: A wood-clad café creates a warm ambiance, acting as both a central gathering space and a natural extension of the brand’s lifestyle positioning.
  • Patios That Invite Pause: Lush, light-filled conservatories introduce a sense of openness and encourage visitors to slow down and enjoy their surroundings.
  • Integrated Category Expansion: The addition of Sleep and Bath collections is executed through distinct yet harmonious “store-within-a-store” sections, reinforcing curation and discovery.

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Our Results

Marina Home’s flagship store at Reem Mall has redefined retail as a destination. By seamlessly integrating retail and F&B, the space enhances customer satisfaction and engagement, while its design captures the raw boldness of Brutalism that nonetheless offers a refined, immersive shopping experience.