Working with Proximus means much more than delivering projects. Over more than 20 years, our collaboration has evolved into a true strategic partnership built on shared ambition, mutual trust, and a deep understanding of the brand’s identity and business objectives. Within BX, Proximus’ Integrated communication ecosystem, Altavia plays a central retail role, ensuring coordination across agencies and translating brand strategy into tangible in-store impact.
To act as a true extension of the Proximus brand, bringing consistency, clarity, and performance across all retail touchpoints. Our goal is not only to execute campaigns, but to anticipate needs, challenge ideas, and align every activation with a long-term vision, supporting both communication effectiveness and in-store performance.
We operate with a dedicated multidisciplinary team: account managers, creatives, designers, motion experts, and production specialists, fully immersed in the brand. This setup enables speed, accuracy, and consistency across all executions. From POS materials and packaging to in-store presence and national activations, we manage the entire operational chain: concept translation, material production, supplier coordination, installation logistics, and budget control. A strong example is the 2024 End-of-Year campaign: translating a bold creative concept into immersive retail experiences across 36 locations in just two months. Over nine weeks, multiple POS elements were produced and deployed nationwide, ensuring smooth operations for store teams and strong customer engagement on the ground.
By combining strategic alignment with flawless execution, we ensure that Proximus’ retail presence remains consistent, commercially effective, and future-ready.
Let’s talk
