Schneider Electric partnered with Altavia to design a flagship stand for the Schneider Electric Marathon de Paris 2023, one of the world’s most renowned running events. With an existing partnership in print management support that spans nearly 15 years, this project marked a shift toward a more immersive and ambitious collaboration. Schneider Electric needed a solution that reflected their commitment to technological innovation, connectivity, and environmental responsibility, to create an unforgettable experience for participants and visitors.
To conceive a stand that went beyond conventional design and embody Schneider Electric’s core values. By integrating innovation, sustainability, and connectivity, we aimed to craft an engaging, interactive environment that aligned with the brand’s identity while providing a memorable experience for visitors.
For the Schneider Electric Marathon stand, Altavia adopted an approach inspired by retail design, moving beyond conventional stand solutions. We crafted an engaging 2,000 m² space that seamlessly embodied Schneider Electric’s core values—innovation, sustainability, and connectivity—while capturing visitors’ attention and maximizing their engagement. Drawing inspiration from duty-free retail strategies, we treated the stand as a dynamic experiential journey. Carefully designed perspectives and strategically placed lighting guided visitors’ focus, while content was prominently positioned in high-visibility zones to encourage discovery. The flow of the space was intentionally crafted in a “snake-like” circuit, allowing visitors to actively explore, linger, and interact with the brand’s stories and innovations. Every element, from the layout to the visual cues, was designed to elongate the visitor’s journey, creating a fluid and immersive experience. By reimagining the stand as a retail-inspired space, we tripled its expressive surfaces and ensured every angle told a compelling story, delivering a powerful and memorable brand encounter.
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Delivereda 2,000 m² experiential stand, highly praised by visitors.Attracted95,000 visitors, surpassing initial objectives.Boostedtraffic by 5%.Secured collaborationsfor the 2024 and 2025 editions of the Marathon de Paris.
