Altavia reinforces its expertise with the acquisition of the Sina Retail agency

Altavia Group, the world’s leading network dedicated to retail communication, has acquired Sina Retail. The company is thus strengthening its expertise in travel retail, as well as its presence in the Asian markets.

Sina Retail, a specialist in retail design and project management, has joined Altavia Travel Retail’s global offer. Based in China, the agency provides ephemeral marketing concepts as well as permanent implementations for luxury brands such as Dior, Guerlain, Givenchy, Benefit, Shiseido, Nars, Augustinus Bader or Rémy Cointreau. Sina Retail becomes the latest acquisition of the Altavia Group, which, through its travel retail division, offers consulting, design and implementation services to airport authorities, duty-free and F&B retailers, and brands.

With its extensive network of agencies worldwide, Altavia is expanding its portfolio in the luxury, beauty and wine and spirits sectors, while increasing its strength in the strategic and booming travel retail industry. The Group will be able to leverage Sina Retail’s in-depth knowledge of the Asian market and its years of experience in the travel retail industry.

Xavier Van Gaver, Sina Retail’s founder, commented: “We are very pleased to join Altavia, a leading international group with whom we share the same passion for retail. Our international presence will be strengthened through the Group’s global network, and Altavia’s leadership in retail consulting and services will also allow us to offer a more complete solution to our clients’ needs in China and Asia.”

Hugo Vanderschaegh, Managing Director of Altavia Travel Retail, added: “In a few years, Sina Retail has gained a solid experience in Asia and has become a trusted partner of some of the most demanding and renowned brands. Working with Xavier and his team, Altavia Travel Retail will continue to roll out its services in the region: digital services to brands, strategic retail consultancy to airport authorities and large-scale shop design for duty-free and F&B operators.”

According to Raphaël Palti, CEO and Founder of Altavia: “With Sina Retail, we share the same desire to enrich the customer journey with engaging and compelling experiences for retailers and brands. This acquisition allows us to extend our expertise in the luxury segment and to strengthen our strategic global travel retail offering in China, and more broadly in Asia.”

Altavia is the world’s leading independent network dedicated to Marketing Services for Retail.
Founded in 1983 by Raphaël Palti, its Chairman and CEO, the group offers Commercial Activation solutions specially adapted to the needs of the retail industry. Present in 45 countries on 4 continents, the Altavia group supports more than 500 retail brands and stores. In 2022, Altavia will have 2,800 employees and a turnover of 801 million euros.

Creative Commerce & Marketing Execution at the service of customer relationships.

Altavia finds creative, technological, responsible and efficient ways to improve the quality of customer relations on a daily basis. We are involved in the entire value chain: from consulting and creation, to execution, to deployment and installation.

The customer: the alpha and omega of business.

Since its creation, Altavia has defended an open and lively business, creating encounters, mixtures and opportunities. A radically human business.

Retail for Humans.

Altavia Travel Retail is the travel retail division of the Altavia Group, present in Europe, Asia and the Middle East. It offers consulting services and creative solutions to hub operators as well as to retailers and brands.

It provides consulting services to hub operators: retail strategy, omnichannel solutions and master planning. Its team of commercial architects designs large-scale retail, restaurant, service and leisure spaces in regional and international hubs. Retailers and brands partner with Altavia Travel Retail to design physical and digital retail concepts that are deployed globally.

Sina Retail is a multi-disciplinary creative and project management agency specializing in the luxury beauty, wine & spirits and accessories sectors. Operating in China for nearly 15 years, Sina Retail facilitates the deployment and activation of global brands in China and Asia more broadly, while helping local brands achieve their global ambitions in domestic and travel retail channels.