All articles
5 March 2019
Colour management in Japan: progress for the sake of survival
The standardisation of the graphic chain is inevitable. Whilst some countries, such as Japan, have their own interpretations and adopt traditional methods, some players are working towards improving and standardising colour management practices. This is certainly true of Yukiko Inoue, who became General Manager of Altavia Japan in 2016.
Read more2 March 2019
GDPR: Fidzup, an exemplary case
On 19 July last year, the President of the French Data Protection Authority – CNIL – issued Fidzup, which specialises in generating in-store traffic, with a formal notice for failure to adhere to the General Data Protection Regulation (GDPR). Following several months’ work, the start-up launched a consent management platform that was perfectly in line with the Commission’s requirements. The sanction was lifted and Fidzup became a pioneer. Here we meet Olivier Magnan-Saurin, co-founder of the start-up.
Read more28 February 2019
Altavia Japan becomes a partner of Fogra
Since January, Altavia Japan has been a PSO certification partner of Fogra, a Germany-based media technology research institute.
Read more12 February 2019
Altavia AURA continues its transformation: Ludovic Noël appointed Managing Director
Altavia AURA, the Altavia Group's commercial communications agency in Auvergne-Rhône-Alpes, is continuing its transformation. Ludovic NOËL appointed Managing Director
Read more6 February 2019
Douyin/TikTok: a first-class marketing tool for brands?
Douyin, aka TikTok, has become the leading Chinese social media app. Secret recipe of this “sweet and sour” app.
Read more5 February 2019
Sales communication: new technologies serving print production
Interview with Francesco Lascala, Managing Director of Publishing, Altavia Italia.
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