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Nathalie Lemarchand skills-based sponsorship for Ashoka:

Nathalie Lemarchand skills-based sponsorship for Ashoka: "A small contribution to a vast initiative"

Using the professional and personal skills of employees to help a good cause during working hours. That is what skills-based sponsorship of associations is all about. Nathalie Lemarchand, Artistic Director within the Altavia Paris creative department, tells us about her work for the NGO Ashoka. And much more!

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Colour management in Japan: progress for the sake of survival

Colour management in Japan: progress for the sake of survival

The standardisation of the graphic chain is inevitable. Whilst some countries, such as Japan, have their own interpretations and adopt traditional methods, some players are working towards improving and standardising colour management practices. This is certainly true of Yukiko Inoue, who became General Manager of Altavia Japan in 2016.

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GDPR: Fidzup, an exemplary case

GDPR: Fidzup, an exemplary case

On 19 July last year, the President of the French Data Protection Authority – CNIL – issued Fidzup, which specialises in generating in-store traffic, with a formal notice for failure to adhere to the General Data Protection Regulation (GDPR). Following several months’ work, the start-up launched a consent management platform that was perfectly in line with the Commission’s requirements. The sanction was lifted and Fidzup became a pioneer. Here we meet Olivier Magnan-Saurin, co-founder of the start-up.

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Altavia Japan becomes a partner of Fogra

Altavia Japan becomes a partner of Fogra

Since January, Altavia Japan has been a PSO certification partner of Fogra, a Germany-based media technology research institute.

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Altavia AURA continues its transformation: Ludovic Noël appointed Managing Director

Altavia AURA continues its transformation: Ludovic Noël appointed Managing Director

Altavia AURA, the Altavia Group's commercial communications agency in Auvergne-Rhône-Alpes, is continuing its transformation. Ludovic NOËL appointed Managing Director

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Douyin/TikTok: a first-class marketing tool for brands?

Douyin/TikTok: a first-class marketing tool for brands?

Douyin, aka TikTok, has become the leading Chinese social media app. Secret recipe of this “sweet and sour” app.

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