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Home | Our work | E. Leclerc: Industrializing Creative Content for Retail at Scale

E. Leclerc

E.Leclerc Case Study: Industrializing Creative Content Production for Retail at Scale

E. Leclerc, a leading French mass retailer with a vast network across GSA, GSS, and specialized banners, aimed to streamline and scale its content operations to meet increasing demands across digital and physical touchpoints. Altavia partnered with the brand to industrialize asset production, ensuring operational efficiency and brand consistency throughout its communication ecosystem.
Industry
Retail
Business line
Creative Performance
Practice
Content Factory
Case study
E. Leclerc

E. Leclerc, a leading French mass retailer with a vast network across GSA, GSS, and specialized banners, aimed to streamline and scale its content operations to meet increasing demands across digital and physical touchpoints. Altavia partnered with the brand to industrialize asset production, ensuring operational efficiency and brand consistency throughout its communication ecosystem.

Context

For over 35 years, Altavia has supported E. Leclerc on the creative adaptation, premedia, asset production, and print of its in-store communication and national campaign materials. The scope spans multiple formats—from hypermarkets to parapharmacies—and covers annual content requirements such as catalogues and promotional signage.

Faced with rising operational complexity and the need for rapid, multi-channel content delivery, E. Leclerc required a robust system to manage more than 60 national campaigns and over 2,500 catalogue pages annually, along with over 100 POS activations and extensive logistics coordination.

Our Ambition

We set out to design and operate a scalable content production model that delivers brand-compliant, high-volume assets with maximum efficiency across E. Leclerc’s retail network.

Our approach

Altavia developed and manages a comprehensive content factory solution combining production capabilities, automation, and creative precision:

  • Executed 60+ national creative operations annually, including catalogues for Textile, Sport, and ECL verticals.
  • Produced 2,500+ pages per year across GSA and GSS formats.
  • Managed 100+ POS campaigns annually, including the large-scale Vignettage operation with over 5 million copies printed.
  • Coordinated delivery and logistics across 16 regional hubs, respecting specific constraints and schedules.
  • Set up a dedicated studio for photography, 3D modeling, and AI-generated roughs, enabling creative flexibility and speed.
  • Delivered annually: 2,000+ standard packshots, 1,800+ textile visuals, 200+ ambiances, 150+ model shoots, and increasing volumes of 3D-enhanced content.

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Our Results

Altavia’s integrated model enables E. Leclerc to manage complex retail content demands with industrial efficiency—supporting brand consistency, campaign agility, and multichannel readiness across its national footprint.

+60%
national campaigns executed annually
+2500
pages produced each year
+100
POS operations delivered yearly, including 5M+ printed copies
500
display variations created per campaign
+900
packshots and 1,800 textile visuals annually
+900
ambiances and 150+ models shot per year
+30
ambiances and 50+ packshots enhanced via 3D production