E. Leclerc

For over 35 years, Altavia has supported E. Leclerc on the creative adaptation, premedia, asset production, and print of its in-store communication and national campaign materials. The scope spans multiple formats—from hypermarkets to parapharmacies—and covers annual content requirements such as catalogues and promotional signage.

Faced with rising operational complexity and the need for rapid, multi-channel content delivery, E. Leclerc required a robust system to manage more than 60 national campaigns and over 2,500 catalogue pages annually, along with over 100 POS activations and extensive logistics coordination.

We set out to design and operate a scalable content production model that delivers brand-compliant, high-volume assets with maximum efficiency across E. Leclerc’s retail network.

• Executed 60+ national creative operations annually, including catalogues for Textile, Sport, and ECL verticals.
• Produced 2,500+ pages per year across GSA and GSS formats.
• Managed 100+ POS campaigns annually, including the large-scale Vignettage operation with over 5 million copies printed.
• Coordinated delivery and logistics across 16 regional hubs, respecting specific constraints and schedules.
• Set up a dedicated studio for photography, 3D modeling, and AI-generated roughs, enabling creative flexibility and speed.
• Delivered annually: 2,000+ standard packshots, 1,800+ textile visuals, 200+ ambiances, 150+ model shoots, and increasing volumes of 3D-enhanced content.

Altavia’s integrated model enables E. Leclerc to manage complex retail content demands with industrial efficiency—supporting brand consistency, campaign agility, and multichannel readiness across its national footprint.