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Système U

Système U: Enhancing Retail Efficiency and Communication

For over three decades, Altavia has worked closely with Système U’s national and regional teams to support their extensive media operations. As one of France’s leading retail cooperatives, Système U demands high-volume, high-precision content production to maintain coherence across thousands of stores and campaigns. Altavia’s mission: deliver consistent, cost-effective, and timely asset production that supports their omnichannel marketing efforts year-round.
Industry
Retail
Business line
Creative Performance
Practice
Content Factory
Case study
Système U

For over three decades, Altavia has worked closely with Système U’s national and regional teams to support their extensive media operations. As one of France’s leading retail cooperatives, Système U demands high-volume, high-precision content production to maintain coherence across thousands of stores and campaigns. Altavia’s mission: deliver consistent, cost-effective, and timely asset production that supports their omnichannel marketing efforts year-round.

Context

Système U is a major player in French retail, organized as a cooperative with a strong local presence and decentralized structure. Each store maintains a degree of autonomy, requiring adaptable yet standardized communication tools. Over time, the volume and complexity of media assets—ranging from national campaigns to store-specific point-of-sale materials—have grown significantly. This evolution demanded a streamlined production model capable of delivering consistency at scale, across both print and digital formats.

Our Ambition

We aimed to strengthen Système U’s media operations by establishing a centralized, high-capacity content production system that ensures speed, accuracy, and adaptability across all communication formats and retail locations.

Our approach

To meet Système U’s growing needs, Altavia deployed a dedicated production structure combining creative, technical, and logistical expertise:

  • Established a specialized production team managing over 180 operations annually across national and local campaigns.
  • Delivered more than 15,000 pages per year for the PAC brochure system, including creative adaptation and premedia work until 2022.
  • Produced over 5,000 photoshoots annually to support retail communication.
  • Handled creative adaptation and printing of over 400 million PAC flyers and 10 million SRs per year via a dedicated ordering platform.
  • Managed over 500 poster and shelf marker variations per campaign to meet store-specific requirements.
  • Supported store-specific operations through end-to-end coordination: creation, premedia, production, and print logistics.

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Our Results

Altavia’s integrated production model enabled Système U to maintain operational coherence, accelerate delivery timelines, and ensure the adaptability of assets across thousands of points of sale—ultimately reinforcing the efficiency of their retail communication ecosystem.

180
media operations executed annually
+15000
pages produced per year
+5000
shoots delivered yearly
500
display variations created per campaign
400 million
PAC flyers printed per year