Haribo’s Musée du Bonbon in Uzès is a dream destination for candy lovers, but its boutique had lost its spark. Once a simple retail space, it no longer met visitor expectations or reflected the brand’s vibrant, fun-loving DNA. Haribo saw an opportunity to turn the boutique into an extension of the museum experience, creating an immersive space where shopping felt as exciting as discovering how the candy is made.The challenge was in reimagining how the boutique could be more than just a candy store, becoming a destination in itself, one that would surprise, engage, and invite visitors to explore—while driving commercial performance.
The boutique needed to be totally irresistible—a space that captivated museum-goers, encouraged discovery, and made shopping feel like play. Altavia aimed to merge fun and functionality, transforming traditional retail into a natural extension of the museum, while ensuring that every design choice was a lever for driving sales.
Joyful retail design amplifies the immersive Haribo experience.Altavia’s answer was La Maison Haribo: an interactive, home-inspired journey where every space reflects a different candy-inspired world. Instead of a traditional store layout, we designed a multi-room experience around Haribo’s icons, creating a veritable adventure for the fun-loving brand.The Tagada Garden and Pool set the scene with bright, playful energy, while the Chamallow Bedroom wraps visitors in a soft, cocoon-like atmosphere. The Kitchen Lab invites you to discover and achieve your own candy dreams, while the Pik Grand Salon brings people together in a festive, communal space. The Dragibus Playroom provides interactive fun for children, and the Terrace serves as the ultimate retail zone, ending the shopping experience with an effortless and inviting check-out zone.Every element—from wayfinding to product visibility—was designed to enhance exploration, extend time spent in-store, and drive sales. By merging immersive storytelling with commercial strategy, Altavia transformed the boutique into an extension of the brand experience, rather than just a point of sale. A sweet harmony that aligns retail concept with customer experience.
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Overwhelmingly positive visitor feedback: the boutique is now seen as an essential part of the museum experience.Haribo’s transformed boutique didn’t just delight visitors—it delivered measurable impact for the brand:
