All articles
24 February 2022
Altavia Blue Lions Integrates the master group agencies
Altavia Blue Lions, the pan-African digital communication agency of the Altavia Group, specialising in commercial communication for retailers, announces the acquisition of the Master Group agencies. The integration of this network of six historical communication agencies in the region positions Altavia Blue Lions among the leaders in Africa and the Indian Ocean.
Read more6 February 2022
Saint Glinglin's Day: a holiday to celebrate retail in France!
Altavia is the initiator of the new French retail holiday: Saint Glinglin’s Day. Unlike other events whose sole purpose is to knock down prices, the aim here is to celebrate festive, living and authentic retail.
Read more4 February 2022
When big brands couple consumer trends and CSR commitments: the case of female hygiene products
Bulk sales of tampons, sanitary pads and pantyliners. That’s what 50 Franprix and Monoprix stores – two of the brands under the Casino Group – have been proposing since 14 June in partnership with the start-up Fava.
Read more4 February 2022
Altavia launches Altavia Travel Retail as an answer to the channel’s needs for transformation.
Present times are challenging the travel industry and more than ever, hub operators, retailers and brands need to make informed decisions and innovate to optimize their investments.
Read more4 February 2022
When retail plays the inclusion card
To mark International Autism Awareness Day on Friday 2 April, the Carrefour group has introduced weekly “quiet hours”, which will take place in more than 1,240 of its stores. This announcement confirms the social role that retail plays.
Read more30 June 2021
Altavia communications group announces the creation of a joint venture with Azur Digital, a consulting firm based in Dubai.
Paris, June 24, 2021 – Altavia, the leading Retail Marketing Service group, has created a joint venture with Azur Digital, a consulting firm specializing in omnichannel transformation for retailers and brands, thereby strengthening its presence in the Africa & Middle East region.
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